This year, the Turquoise Coast — Turkey’s serene Mediterranean and Aegean riviera — is poised to attract new travelers with a spate of upmarket openings, as the coastline’s cache of luxury hotel brands (including Aman, Mandarin Oriental, and Nikki Beach) is expanding. The new Bodrum EDITION is peppered with olive trees and plunge pools along a marble-sand beach, with rooms overlooking the Aegean Sea. Hit the beach club, with its cabana-lined jetty, before heading to the property’s own traditional hammam. An hour north of Bodrum, the sparkling new Six Senses Kaplankaya is tucked into an inlet framed by cypress trees and bursts of bougainvillea. The property’s 141 rooms are outfitted with Turkish carpets, soothing white marble, and blonde wood, while the Mediterranean-leaning restaurants source produce from the hotel’s own garden. More urban destinations like Fethiye, a maritime city on the site of ancient Telmessos, and Antalya, the largest city on Turkey’s Mediterranean coast, are quickly gaining both popularity and new flight routes. But don’t spend all your time in the city; the Turquoise Coast is still sprinkled with relatively unspoiled beach towns like Datça, Kaş, and Çıralı. For now, at least.